New WhatsApp Broadcast Limits: What Now?

WhatsApp broadcasts have become a lifeline for businesses across industries. Broadcasts let you reach your audience fast with one message, no group chat chaos, and no fuss. It feels personal. It drives action. And until now, it’s been easy.

But things have started to shift. Messages are stalling. Some broadcasts don’t reach everyone. Others fail to send at all. In more severe cases, businesses are even being kicked out of the WhatsApp Business app.

Meta announced in April 2025 that it’s testing new WhatsApp broadcast limits, and mid-sized businesses will likely feel the squeeze first.

WhatsApp Broadcast Limits Are Changing—Mid-Sized Businesses at High Risk

Meta has officially announced that it will soon introduce new limits on WhatsApp broadcast messaging. It’s part of Meta’s broader plan to reduce spam and protect the user experience on WhatsApp. The platform was built on trust: people use it to message friends, family, and businesses they genuinely care about. But as more businesses jumped on the broadcast bandwagon, the risk of message overload and unsolicited marketing grew.

While details about the new limitations are still rolling in, here’s what we do know:

• Businesses are about to be hit with monthly limits on how many broadcasts they can send.
• One example shared by Meta involved allowing just 30 broadcasts per month per account.
• A paid version of broadcast messaging is in the works, offering a limited number of free customised messages, after which businesses will need to pay to send more.
• New features like scheduled messages and product updates may be added, but they’ll likely come with added costs.

In theory, that sounds totally fair. No one wants to open WhatsApp and feel like they’ve stepped into an ad jungle.

But in practice? It will create chaos for legitimate businesses, especially those who’ve relied on broadcasts to keep customer connection alive. The new WhatsApp broadcast limits don’t just target spammers; they also impact businesses trying to engage responsibly, but at scale.

If you're a business that’s too big for one-on-one texting and too small for a dedicated comms ops team, this hits right at the heart of your engagement strategy. For mid-sized businesses, WhatsApp broadcasts have been a go-to for promotions, updates, and customer check-ins. Now, that door is slowly closing.

Two Problems Businesses Are Facing

With these new WhatsApp broadcast limits being tested and rolled out, businesses are starting to run into real, tangible problems. Let’s break down the two most common, and potentially disruptive, ones:

1. You’re Being Kicked Off the WhatsApp Business App

Let’s not sugar-coat it: some businesses are getting locked out of their WhatsApp Business App accounts altogether.

If Meta flags your account as sending too many messages (especially broadcasts) you could find yourself suddenly unable to send anything at all. No warnings. No graceful downgrade. Just goodbye.

And in many cases, once you’re removed or suspended, recovering access isn’t simple, or even possible. For businesses relying on WhatsApp as their primary customer communication channel, this can be catastrophic. Think lost sales, broken customer trust, and a sudden scramble to find alternatives.

2. You’re Being Throttled So Much It Hurts

Even if you’re not kicked out, you might find your ability to communicate gradually squeezed. You’re hitting invisible ceilings. Some of your broadcast messages never reach your full list. Others get delayed. Campaigns that used to fly now barely flutter.

That flash sale announcement? Late.Your big product launch? Missed half your audience.A timely update about holiday hours? Vanished into the ether.

The worst part? You won’t always know what’s happening. The throttling isn’t clearly communicated. There's no handy dashboard saying “you’ve reached your limit.” You're just left wondering why engagement is dropping.

These silent limitations can be just as damaging as a full suspension—except they erode your effectiveness slowly, like a slow leak in a tyre.

The Smart Move: Move to WhatsApp Business API Now

While Meta hasn’t released the full details yet, what we know today suggests that the new broadcast limits will mainly impact businesses using the WhatsApp Business App—not those using the WhatsApp Business API.

Our advice? Move to the WhatsApp Business API before you’re forced to. The sooner you switch, the smoother your transition, and the less disruption to your customer communications.

Why Acting Early Matters

Making the switch to the API now gives your business a serious edge:

Stability

You won’t risk getting locked out just for sending too many messages. The API is built for higher-volume communication.

Scalability

As your audience grows, your messaging can grow with it. And without hitting invisible limits or delays.

Automation & Integrations

Use message templates, schedule campaigns, connect with your CRM, and build intelligent workflows that save time and boost engagement.

Real Insights

Track performance, monitor delivery and open rates, and finally get the data you need to optimise your messaging.

Freedom from the App’s Constraints

No more guessing when your messages will land, or if they will at all. The API gives you the control and consistency you need to run your business confidently.

Breakdown: WhatsApp Business App vs. API

If you're still clinging to the Business App, you're effectively operating on a bicycle while your competitors are driving Teslas.

But (and this is a juicy but) entering API land comes with its own quirks. Like the 24-hour window rule, which only allows businesses to respond to customer-initiated messages within 24 hours. Or the complexity of setting up templates, managing opt-ins, and ensuring compliance. WhatsApp Business API is best paired with an AI-powered WhatsApp Manager platform, like Polser, that makes managing WhatsApp a breeze.

Why Businesses Love WhatsApp Broadcasts

Feeling overwhelmed about the new WhatsApp broadcast limitations? Thinking of ditching WhatsApp broadcasts altogether? Don’t hit pause just yet.

Here’s a quick reminder why it’s worth jumping through a few setup hoops:

• One-to-Many, Without the Spammy Feel
  With WhatsApp broadcasts, you can send the same message to hundreds of contacts, but it lands in their inbox like a personal 1-on-1 chat. No “group chat chaos,” no awkward intros—just straight-up, familiar communication.
• It Feels Human
  Customers are more likely to engage because it feels like you’re talking directly to them. And because replies come back as individual conversations, it opens the door for real interaction.
• Perfect for Updates, Promos & Reminders
  Flash sales? Delivery alerts? Holiday hours? Product drops? Broadcasts have been the go-to for getting the word out quickly and efficiently.

Enter Polser: Your WhatsApp Wingman 

Want to keep all the juicy perks of WhatsApp broadcasts, but without the stress of getting blocked by Meta or buried in manual work? Polser acts as your AI-powered assistant and CRM. It organises conversations, suggests responses based on your existing content, and helps your team manage customer outreach more effectively.

You can upload PDFs, link to your website, or connect your existing documents—Polser learns instantly and uses that knowledge to support customer replies. It also integrates with CRMs like Salesforce, HubSpot, and MS Dynamics, so your WhatsApp chats stay connected with the rest of your tools.

Features like automatic message translation, appointment scheduling, and 24-hour response window management make WhatsApp easier to use across teams and time zones.

With Polser, you're not just surviving the broadcast apocalypse. You're thriving in a smarter, more scalable world of WhatsApp Business messaging.

Your Game Plan to Tackle the New WhatsApp Broadcast Limits

If you rely on WhatsApp to connect with customers, now’s the time to prepare. The new WhatsApp broadcast limitations are coming, and while details are still emerging, the businesses that stay ahead will be the ones that stay connected.

Step 1: Audit Your Broadcast Volumes

Take a close look at how many messages you’re sending, how often, and to how many contacts. Understanding your current usage helps you estimate how broadcast limits could affect you (and gives you data to back your case if your account is ever restricted).

Step 2: Stay Informed on Meta’s Policy Changes

Meta hasn’t finalised the new rules, but early signs suggest limits will hit mid-sized businesses first. Make sure someone on your team is keeping tabs on updates, pilot rollouts, and any official announcements. The earlier you know, the more time you have to adapt.

Step 3: Explore the WhatsApp Business API

If your communication needs are outgrowing the App, migrate on your own terms. The API offers more control, more scale, and fewer surprises.

Step 4: Talk to Polser

We can help you manage your broadcasts with confidence, and make WhatsApp a powerful, reliable part of your comms stack, without the guesswork.

So yes, Meta might be closing one door. But with the right tools and the right partner, there’s a wide-open gateway waiting for you.